CHICAGO - Dec. 13, 1999 - CoolSavingsŪ (coolsavings.com inc.), a leading destination for consumer savings and a pioneering direct marketing service for advertisers, today announced a relationship with Magnify, Inc., a leading provider of highly-accurate, one-to-one personalization solutions for e-commerce companies. Magnify's PATTERN for E-Commerce software will be used to analyze demographic, behavioral, and clickstream data generated by CoolSavings' 4.7 million members. This analysis will help CoolSavings' advertisers develop more personalized target marketing programs that build lasting relationships with potential customers. See http://www.magnify.com/ for details
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