BriefsNewWorld Commerce Teams with The Modeling Agency
Automated marketing and campaign management combined with sophisticated data mining capabilities enables marketers to target customers more effectively Bellevue, WA. Oct 1, 2001. – NewWorld Commerce, a leading provider of automated marketing and campaign management solutions, is partnering with The Modeling Agency (TMA), an information modeling solutions, training and consulting company, to provide its clients with integrated data mining capabilities designed to maximize the effectiveness of interactive marketing campaigns. The combined solution – automated marketing and campaign management from NewWorld Commerce and data mining services from The Modeling Agency – helps marketing professionals gain a deeper understanding of target customers in order to provide more relevant, personalized communications. With automated marketing and campaign management solutions from NewWorld Commerce, marketing professionals can single-handedly create, deliver and track interactive campaigns that enhance customer loyalty and achieve maximum return on investment. By integrating data mining services from TMA, NewWorld Commerce enables marketers to perform more detailed analysis of target customers’ responses, preferences and buying behaviors. This data can then be used to refine campaign strategy, boost response rates and control campaign costs by using advanced targeting techniques, and facilitate cross-selling, up-selling and customer valuation. “Sophisticated data mining techniques like those offered by The Modeling Agency can take a lot of the guesswork out of interactive marketing,” said Donal Daly, chief executive officer, NewWorld Commerce. “It’s no longer enough for marketers to launch campaigns into a black hole; they need to be able to learn something about individual respondents and the target audience in general through each incremental effort and use that data to improve the value of the offering the next time around. The ability to target and segment prospects and customers based on their responses to interactive marketing campaigns is critical in acquiring, retaining and cultivating relationships that lead to sustainable customer loyalty, competitive differentiation and revenue generation opportunities.” “NewWorld Commerce offers a truly innovative platform for targeting and personalizing customer communications,” said Eric King, president, The Modeling Agency. “The introduction of data mining technology into this environment exposes NewWorld Commerce clients to a new level of intelligence that they can apply to refining their interactive campaign management strategies. It empowers marketing professionals to make the most of their resources and be the champions of their organization’s customer-centric business initiatives.” The Modeling Agency will work as an extension of the NewWorld Commerce team to help clients develop processes -- based on a company’s specific business goals and existing infrastructure -- for extracting and analyzing data from interactive campaigns. Depending on the clients’ resources and requirements, TMA will help automate market segmentation and profiling activities including response modeling, predicting customer buying behaviors and calculating customer lifetime value. About The Modeling Agency The Modeling Agency (TMA) is a structured, redundant network of senior scientists, associate modelers, application programmers, project managers and technical documentation specialists with expertise in information modeling. TMA applies advanced data mining technology (transactional modeling) and knowledge engineering (domain expertise modeling) to arrive at automated decision support systems that are accurate and comprehensive, yet efficient, actionable and understandable. TMA teams with clients to ensure success in leveraging embedded organizational intelligence for competitive advantage. The Modeling Agency is based in Houston, Texas with international representation and a global customer base. For more information on TMA's background, experience and offerings in information modeling solutions, training and consulting, visit www.the-modeling-agency.com. About NewWorld Commerce Founded in 1994, NewWorld Commerce is dedicated to providing innovative products and services that help marketing professionals single-handedly create, deliver and track interactive campaigns that fuel a company's revenue engine and deliver maximum return on investment. Based in Dublin, Ireland, with U.S. headquarters in Seattle, Washington, NewWorld Commerce's European and North American customers include WorldCom, Heineken, Oracle and Pigsback.com, among others. Using the streamlined browser-based interface of NewWorld Direct, the company’s flagship product, marketing professionals can quickly and cost-effectively design highly targeted and personalized one-to-one communications that increase customer loyalty and maximize up-selling and cross-selling opportunities. NewWorld Direct features sophisticated measurement and reporting on a named-user level, enabling marketers to more accurately measure campaign effectiveness and optimize return on investment.
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