KDnuggets : News : 2001 : n21 : item24    (previous | next)

Briefs

Quadstone's First for First National Bank
First National banks on Quadstone's predictive marketing solution to get
clearer understanding of borrowers and their behaviour

Edinburgh, UK - 2 October 2001 - One of the largest finance houses in
the UK, First National Bank, has turned to Quadstone to help them to
deliver the right product and service to meet each individual customer's
requirements. Quadstone's predictive marketing software has been
installed in both the First National Consumer Finance and First National
Motor Finance divisions. The software will help the bank analyse
millions of customer records and so build accurate predictions of the
value of each customer relationship, and the likelihood that new
products can be sold to increase the banks profitability.

Owned by Abbey National, First National Bank is one of the leading
finance houses in the UK, lending around 5 billion per year to
consumers and businesses. Through intermediaries such as independent
financial advisors (IFAs), brokers, high street retailers and car
dealerships, First National services over four million customers.

Over recent years, the financial services market has seen a dramatic
rise in competitive activity including reduced rate credit cards, wider
offering of unsecured loans and other enticements such as balance
transfer and loan consolidation deals. First National recognized that in
order to maintain their market leading position, they needed to build a
more detailed picture of their customers' behaviour. Armed with this new
customer knowledge, First National is now better placed to deliver the
right product and service to meet each individual customer's
requirements.

Quadstone was evaluated against three other competitive solutions.
Quadstone's software has been designed to empower business and marketing
users rather than technical statisticians, allowing them to create
customer predictions within the context of their business expertise and
company knowledge. It is this business user focus combined with speed of
analysis - Quadstone's high performance computing techniques allow
interactive analysis of millions of customer records - and flexible
visualization tools that gave Quadstone the edge over its competitors.

For more information visit www.quadstone.com


KDnuggets : News : 2001 : n21 : item24    (previous | next)

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