Courses

SAS has teamed with CRM experts Michael Berry and Gordon Linoff of
Data Miners to offer a three-day seminar entitled Customer
Relationship Management Through Data Mining. (Full details at
http://www.sas.com/bks/crm)

Jan. 28-30 in Orlando, FL, is the next U.S. scheduled seminar.

From this seminar, you will learn how to apply data mining at the
critical points of the customer lifecycle:

     * Acquisition
     * Retention
     * Loyalty

You will also be lead through a process that will help you achieve
vital CRM goals:

     * Increase customer lifetime value
     * Segmentation of customers by profitability
     * Segmentation of customer by risk of default/churn
     * Integration of data mining into the full marketing process
     * Improved customer retention
     * Increased wallet share

Either Gordon Linoff or Michael Berry will be presenting the seminar
at these locations:

	Orlando, FL		January 28-30, 2002
	Englewood, CO		February 20-22, 2002
	New York, NY		April 29-May 1, 2002

Register for this seminar here 
and click the register button next to the preferred date and location
(When registering use order code BCQ-DMCRM.)