KDnuggets : News : 2002 : n02 : item29    (previous | next)

Briefs

ITV Digital selects Quadstone for Customer Analytics

BOSTON, Mass. - January 18, 2002 - ITV Digital, the pioneering digital terrestrial TV platform owned by Carlton Communications plc and Granada Media plc, has awarded predictive marketing specialist, Quadstone the contract to analyze all the customers in its million plus UK customer base.

The award winning Quadstone System software is currently being installed in ITV Digital's London headquarters where it will be used for three key business projects:

  • scoring new customer applications to improve credit risk assessments
  • increasing the revenue earnings per customer, and
  • reducing the cost of customer acquisition
The Quadstone software will also be implemented to counter fraudulent credit applications and further usage is planned in ITV Digital's marketing department to evaluate customer retention, churn and improve cross-selling initiatives.

For more information, visit www.quadstone.com

KDnuggets : News : 2002 : n02 : item29    (previous | next)

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