Software

Exclusive Ore Releases XAffinity^�3.5

Database enabled data mining for association and sequence analysis

Exclusive Ore today announced the official release of XAffinity^� 3.5, the latest version of its associations and sequencing software for identifying affinities or patterns in transaction and click stream data.

With Version 3.5, XAffinity broadens the database platforms supported and expands reporting and rule exploration options. Key new features include:

• DB2 support: XAffinity now features full support for DB2, in addition to SQL Server, Oracle, MS Access, RedBrick and WhiteCross.

• Export to Excel: XAffinity now provides seamless �copy and paste� export of selected rules to Excel, Word and many other programs. In addition, users can optionally export an entire rule set to a tab-delimited file.

Initially released in June 2000, XAffinity was one of the first data mining products to be database enabled, and goes farther than most in-place mining tools in terms of database integration. Not only is mining done directly from database tables or views, but SQL is used to analyze the data and place the mining results back into the database, allowing analysts to browse the rules with standard reporting and OLAP tools. Because rules are stored in database tables, application of rules can be done in real-time through simple SQL joins.

XAffinity provides exceptional flexibility for association and sequence pattern detection and analysis, including innovative extensions to classic associations and sequencing. Key among these are automatic partitioning to allow for easy generation of rules across segments such as day of week or customer type and the rule discriminator which assists in identifying the rules that vary the most, by lift, confidence or support, across the partitioning variable.

For sequence analysis, XAffinity supports multiple time period dependencies � later, next visit, and interval � as well as complete interval flexibility down to the second, or even fraction of a second; �a must for effective click stream analysis� said Rob Gerritsen, President of Exclusive Ore.

XAffinity is available both as an end-user application for marketers and web analysts, and as ActiveX DLL for building turnkey applications. For additional information about XAffinity or to receive a 30-day free trial, please visit the Exclusive Ore web site at www.exclusiveore.com.

About Exclusive Ore

Exclusive Ore Inc. was founded in 1997 as a consulting and software services company whose sole emphasis was the delivery of quality data mining solutions. Since that time, Exclusive Ore has successfully implemented solutions in a wide variety of industries including Telco, Retail, Finance, and Consumer Packaged Goods.