KDnuggets : News : 2003 : n06 : item18 < PREVIOUS | NEXT >

Briefs

X-SellAnalyst Increases Online Sales at IHS

Bloomington, IN - March 20, 2003. Document Suggestion System increases online sales at IHS.

X-SellAnalys from Megaputer Intelligence powers new cross-sell analysis suggestions engine at IHS

Global Engineering Documents� (Global), a division of IHS offers one of the broadest collections of engineering documents for sale - ranging from research and design to manufacturing and repair. Global had assessed that a lack of guidance for their customers during the product selection process resulted in lost sales and dissatisfied customers who were unable to find the products of interest to them.

To help customers identify related documents at the time of their online transaction, Global implemented the Document Suggestion SystemTM (DocSS) powered by X-SellAnalystTM, an advanced cross-sell analysis and product recommendation system from MEGAPUTER Intelligence. Based on historical sales data, DocSS immediately returns a list of documents that are most commonly purchased in conjunction with any given document in response to online product information requests. Recommendations are also available to call center customers.

Benefits for IHS resulting from using DocSS solution powered by X-SellAnalyst are two-fold:

Increased wallet share of each customer. Cross-sell transactions made through DocSS now amount to almost 6% of the total volume of sales achieved by Global.

Increased customer satisfaction and loyalty through offering customers relevant purchase recommendations when they place an order.

For more information about X-SellAnalyst, see www.megaputer.com/products/or/index.php3


KDnuggets : News : 2003 : n06 : item18 < PREVIOUS | NEXT >

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