KDnuggets : News : 2004 : n14 : item9 | PREVIOUS | NEXT |
JobsFrom: Tran Sang YuDate: 13 Jul 2004 Subject: Houston, TX: Marketing Optimization Architect - 852336 at HP
Description
The qualified candidate will be responsible for developing foundational analytic platform to support direct marketing, marketing analytics, and marketing optimization strategies. The foundational analytic platform includes the analytic processes, data flows, data management, advanced analytics, user analytics, and analytic integration to improve marketing effectiveness. Responsible for the blueprint and roadmap for marketing analytics and the build versus buy strategies for implementation. Manage the integration of analytics with marketing business processes and applications such as Siebel Marketing and ePiphany. Qualifications: The position requires a Bachelor's degree and 5 years direct marketing experience. Five years of progressively responsible positions in marketing and database applications/analysis with demonstrated management experience in a corporate environment. Proficiency in the use of computer business applications utilizing advanced spreadsheets and complex relational databases, regression, cluster analysis and multi-variant statistical techniques that support data modeling, data mining, customer segmentation and customer behavior forecasting. DMA certification is a plus. Required Proficiency
Job Field - Information Technology Location - United States - TX - Houston Schedule - Full Time Job Type - Experienced Shift - Day Job Travel - No How to Apply: Go to www.jobs.hp.com Step 1. Create your profile. Go to "Submit/update your profile" and under "Please indicate how you heard about this job... " Step 2. Apply directly to the position. Go to "Search Jobs in HP" and enter the requisition number 852336. Please indicate that you heard about this job via KDnuggets. |
KDnuggets : News : 2004 : n14 : item9 | PREVIOUS | NEXT |
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