Jobs

Summary: The Senior Statistical Analyst will be a key role for Valassis to mine the data in large databases to research individual programs and/or products to further develop key insights. This individual will assist in the creation of in-depth descriptive and predictive models for client and internal product development initiatives. The primary focus of this role will be to create innovative approaches for how to reach, test, measure and evaluate different Valassis marketing solutions.

Major Duties and Responsibilities:

• The Senior Statistical Analyst (SMA) will be an internal resource that will fuel the analytics Research and Development of Valassis products and solutions. As such, this position will work closely with Product Management, VRMS and Marketing Analysts to propose and create leading edge analytical capabilities.
• Development and creation of descriptive (customer behavior segmentation, profiling) and predictive models for Valassis clients.
• Perform up-front analyses to support marketing strategies, including experimental test design and measurement and what-if scenario forecasting.
• Perform in-depth backend analysis for select accounts including responder profiles, significance testing and contact strategy evaluation.
• Serve as a subject matter expert on testing and measurement, including such concepts as test cell design, matched store/market tests, integrated solution testing & measurement.
• Research and develop new approaches for targeting and reaching individuals. These approaches may entail build vs. buy decisions with outside vendors and/or inside Valassis organizations.
• Periodically review both Full Service and Ala Carte customers to determine what works and what doesn't and create necessary data and insights to deliver to Marketing Analysts, CMMs and Sales.
• Provide formal and informal guidance and training for Marketing Analysts, Targeting, CMM and Sales individuals as required.

• 5+ years' marketing experience
• Master's degree in related Statistics, Marketing, Engineering or related fields
• Programming proficiency in statistical software language SAS (including SAS/BASE, SAS/Stat, SAS macros, SAS EM), or other statistical software (SPSS, S-Plus, KXEN, etc.)
• Experience in CPG marketing preferred with Retail marketing industry experience desired
• Excellent interpersonal and quantitative skills.
• Experience with supermarket frequent shopper data.
• Proficiency with standard desktop analytical tools including Excel, SQL and PL SQL.
• Must be proficient or become proficient in the use of MarketEXPERT.
• Experience analyzing CPG promotions or Infoscan/Scantrack (AC Nielsen and IRI) scanner and panel data.
• Strong knowledge of Valassis products, targeting and customer marketing strategies
• Must possess strong communication and presentation skills.

Apply at www.valassis.com (select Careers from top, then Opportunities, then search for 74269-548) or apply here.