Briefs

ClickZ New, By Kevin Newcomb, July 5, 2005

In a move designed to boost the capabilities of its CheetahMail e-mail platform, Experian has acquired Web analytics firm Harvest Solutions. Terms of the deal were not announced.

Through the acquisition, CheetahMail will integrate Harvest's Enterprise Reporting Solution (ERS) Web analysis and reporting software -- now called SiteClarity -- with its e-mail platform.

According to a recent Jupiter Research study, 41 percent of marketers plan to begin using Web behavior data to better target e-mail campaigns in the next 12 months.

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