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July 6, 2005. Technology News Daily.

Oracle Corporation and ProfitLogic, Inc. today announced a definitive agreement for Oracle to acquire ProfitLogic, a privately held provider of Retail Profit Optimization solutions. ProfitLogic's software analyzes customer demand patterns to help retailers make inventory, pricing and merchandising decisions. ProfitLogic's current customers include retailers such as American Eagle Outfitters, Ann Taylor, Bloomingdale's, The Children's Place Retail Stores, Famous Footwear, JC Penney, Marshall Field's, Nordstrom, Reitmans, ShopKo Stores, and Toys R Us, among others.

"ProfitLogic's software provides analysis that helps retailers put the right product, in the right store, for the right customer, at the right time," said Duncan Angove, general manager, Oracle's Retek Global Business Unit.

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