Briefs

ClickZ News, By Kevin Newcomb | October 12, 2005

What do you get when you cross About.com, Wikipedia, blogs and social networks? If you're author and online marketing guru Seth Godin, the answer is Squidoo -- a new company he launched to host Web pages written by experts in various topics

These pages, which he calls lenses, aim to highlight one person's view of a topic and hopefully distill the information into the perfect starting point for researching a given topic. An ideal lens will provide a searcher with the "big picture" on the subject, with annotated links to the most relevant sites on the topic -- similar to the guidance a trusted librarian would offer.

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