KDnuggets : News : 2005 : n23 : item30 < PREVIOUS | NEXT >

Briefs

Helping Nonprofits Find Hidden Gold

By Bridget Finn, November 28, 2005

Software company Blackbaud is the matchmaker of the nonprofit world. With a suite of data-mining software and services called Blackbaud Analytics, the for-profit firm helps organizations in need of cash find the donors most willing to cough it up. Its sophisticated statistical model sifts through financial data -- everything from donors’ stock filings to their charitable and political contributions -- and predicts who is likely to give more. “There’s hidden gold in every database,” says Charlie Cumbaa, VP for products and services at Blackbaud, based in Charleston, S.C.

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KDnuggets : News : 2005 : n23 : item30 < PREVIOUS | NEXT >

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