KDnuggets : News : 2006 : n01 : item21 < PREVIOUS | NEXT >


Unica buys MarketSoft

Waltham, MA - December 20, 2005 - Unica Corporation (Nasdaq:UNCA), a global provider of enterprise marketing management (EMM) solutions, announced the acquisition of MarketSoft Software Corporation, a privately held provider of lead management and event-detection solutions, effective as of December 20, 2005. Unica paid $7.25 million in cash, and assumed specified liabilities, in acquiring substantially all of the assets of MarketSoft, including all of MarketSoft's technology and customer contracts.

"This acquisition represents a natural extension of Affinium," Yuchan Lee, Unica's co-founder and CEO, said in a statement. "Today, companies are increasingly looking for a vendor that can meet their end-to-end needs for marketing automation and optimization, and Unica is uniquely positioned to serve this need. Evidence of the synergy between MarketSoft's and Unica's applications is the fact that one-third of MarketSoft's customers also use Unica's Affinium suite."

MarketSoft's technology includes an event-detection capability that monitors the behaviors of customers to identify immediate sales or service opportunities. Additionally, its lead management system automatically qualifies, distributes and tracks the effectiveness of leads passed between internal groups, as well as external partners and agents through distributed rules engine. The system allows corporate marketing, field sales and channel partners to tailor their own lead management strategies.

For more information, visit www.unica.com.

KDnuggets : News : 2006 : n01 : item21 < PREVIOUS | NEXT >

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