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DIGITAS is one of the country's leading digital and direct marketing companies. We have built our reputation on the ability to blend creative, strategy, execution, and measurement to deliver world-class results for world-class clients. Founded in 1980, Digitas' marketing services and strategy form the backbone of the marketing engines it designs, builds, and runs to drive customer acquisition, cross-sell, loyalty, affinity, and customer care operations across digital and traditional channels. Digitas professionals work across locations in Boston, Chicago, Detroit and New York.

Strategy & Analysis
For over 25 years, Digitas has been a digital marketing pioneer and leading agency. Our success stems from our roots - an agency founded on the belief that marketing should be personal, accountable, and relentlessly optimized. From the start, our edge has stemmed from our unique combination of Strategy and Analysis consulting services with a full range of marketing agency capabilities. We blend consultants, data analysts, and researchers right into our client relationship teams, alongside the account managers, creative designers, media planners and developers responsible for creating and implementing our clients' marketing programs. This blend of disciplines enables us to bring deeper insight that can drive better program performance, find new directions for our clients to grow, and optimize our clients' marketing budgets. We are tight, strategic partners with our clients, operating at the highest levels. This, in turn, has led to the broad, long-term relationships that characterize Digitas' client roster.

Our Strategy and Analysis Group offers three types of services:

1. Customer Research and Analysis: Primary research and database analysis to derive breakthrough insights on the attitudes, behaviors and unmet customer needs that our programs need to address. We have partnerships with a range of leading research vendors, using online and offline techniques. We are also integrating panel data in unique ways with media results and our clients' data to spot new opportunities to segment, target, and address. The wide range of new research techniques, survey data, and analysis tools we use make this a hotbed for innovative approaches. Those who are passionate about advanced research and analytic techniques are constantly pushing themselves as they develop new ways to uncover key insights about the rapid changes we are seeing in customer needs and attitudes.

2. Digital Media Analytics: Performance measurement, data analysis, insight generation, and optimization based on information captured throughout the customer's entire online experience. We work closely with the major ad servers, media companies, optimizers, and survey tools to create customized measurement and analytic plans for each client's marketing program. As these programs become more complex, more cross-channel, more cross-party, and more varied in their nature, we push ourselves and our partners to develop new ways of bringing quantitative discipline to testing, assessing, and optimizing performance. As budgets shift from less-measurable offline media to digital media, the scale of data available is rising exponentially. Our clients depend on us to develop the strategies for harnessing that data to drive new ideas and better performance. People with web and program measurement skills, analytically-oriented consultants, and those comfortable in the quantitative side of Marketing will find themselves excited and challenged by the intensity of our clients' interests and experimentation in online media.

3. Marketing Consulting Services: Counseling on fundamental issues facing Chief Marketing Officers. We work closely with client executive teams to find new venues for growth, plan infrastructure, set up organizations, identify new partnerships, and determine segment and product line strategies. Our teams contain strategy generalists drawn from top schools and from alumni of the higher profile consulting firms. They are drawn to Digitas by the desire to focus on cutting-edge marketing issues in a cross-disciplinary environment. Every day, we are on the line to make sure the ideas we generate can be implemented by our agency in the marketplace. Our analytic capabilities and the connection with agency services ensure that we learn from what we've brought to market, and that our strategies are practical.

Through our long-standing client relationships, we are able to work in close partnership with our clients, shaping and executing short- and long-term initiatives. We are an embedded part of our clients' marketing engines, working on integrated teams with Digitas' Agency Services capabilities, constantly innovating, testing, learning, and making it happen. The variety of clients, and wide range of marketing problems we work on with clients, create broad development opportunities for those who join us.

We are helping clients such as American Express, Pfizer, IBM, Proctor and Gamble, SAP, AT&T, Home Depot, and many others reap the benefits of digital marketing and become leaders in their categories. As they shift more budgets into interactive channels, they require more help from us in understanding how to manage their spending, reshape their organizations, master the ever-growing stream of data they are generating, and better understand their increasingly wired customers. In many cases, this shift is also leading us to become their leading marketing agency, shaping the overall strategy and brand direction that our clients' other advertising and promotion agencies then follow.

We have offices in Boston, NY, Detroit and Chicago. Our agency is over 1200 people strong overall, and our Strategy and Analysis team is 150 and growing.

It is an exciting journey. The challenges are immense, and the learning is constant. We welcome you to talk more with us about opportunities in analytics, research, measurement, and consulting.

Detailed Description:

• Participates in the design and development of online (web) measurement solutions - assists clients in defining measurement strategy, vision, and infrastructure needs to support business objectives and improve client decision making
• Gathers client business and learning objectives and identifies key measures, approach and methodologies including data sources for obtaining key measures, and reports for measuring success against objectives
• Designs and generates reporting frameworks that provide insight as to the performance of clients' website and/or drive to site online (interactive) marketing programs
• Based on measurement reporting and analysis, provides insights and makes recommendations where appropriate to improve business, website and/or marketing program performance and support forecasting efforts - apply various quantitative methods to analyze and interpret information from multiple data sources as needed (database, research and syndicated)
• Establishes measurement infrastructure for data capture and reporting - ensures methodology development including assessment, identification, and implementation of data sources and detailed tracking requirements, as well as facilitates communication and defines roles and responsibilities amongst all parties including internal Digitas, client and third party. As necessary, determines and documents data mapping rules for movement of data between required data sources
• Gathers and define test and learn objectives and agendas for clients' business and marketing programs
• Provides leadership and direction to assigned staff on all aspects of client deliverables
• Communicates and apply all online and offline capabilities as they relate to other agency disciplines
• Maintains functional expertise in database marketing, integrated channel marketing (including online based channels such as websites, banners, email and search), analytical tools, techniques, and other infrastructure requirements
• Drafts scopes or statements of work, detailed plans and budgets
• Creates logical structures, clear storylines and conclusions

• Digitas places significant importance on qualities such as intellectual curiosity, responsibility, determination, creativity, flexibility, drive, and self-confidence. Must be highly motivated with a strong record of professional achievement
• Thorough understanding of online (web) metrics and knowledge of various web measurement technologies such as:
  • Website traffic analytics software (tagging and log file based) such as WebTrends, WebSideStory (HitBox/HBX), CoreMetrics, Omniture SiteCatalyst, Urchin, Visual Sciences, IBM SurfAid
  • Ad serving platforms such as DoubleClick/DART, Poindexter, BlueStreak/Ion, Mediaplex/MOJO, Atlas
  • Paid search engine marketing data sources such as Google, Overture/Yahoo, Did-It and GoToast
• Experience in website analysis and knowledge of infrastructure requirements to deliver measurement solutions
• Familiarity of view-through conversion technology and cookie-based tracking, rich media vendors such as Pointroll, Unicast and Eyeblaster and online research vendors such as Dynamic Logic a plus
• Understanding of blue chip internet business models and online processes, terminology, concepts and strategies
• 3+ years required experience in database marketing, customer behavior/ financial analysis, and/or agency/consulting experience a plus
• Bachelor's Degree, preferably in marketing, communications, mathematics, or economics and MBA or advanced quantitative degree a plus
• Knowledge of database design, applications, and data flows a plus
• In-depth knowledge of integrated marketing and customer relationship management disciplines
• Possession of excellent written, oral communication, project management and presentation skills
• Proven leadership ability with strong client relationship skills
• Proficient in Excel, Word, PowerPoint
• Ability to utilize Access, SAS or SPSS, SQL, Strata or other database packages a plus
• Must be willing to travel

Contact:
Mariela Orochena, talentacquisition@digitasinc.com