Jobs

DIGITAS is one of the country's leading digital and direct marketing companies. We have built our reputation on the ability to blend creative, strategy, execution, and measurement to deliver world-class results for world-class clients. Founded in 1980, Digitas' marketing services and strategy form the backbone of the marketing engines it designs, builds, and runs to drive customer acquisition, cross-sell, loyalty, affinity, and customer care operations across digital and traditional channels. Digitas professionals work across locations in Boston, Chicago, Detroit and New York.

Whether driving customer acquisition, cross-sell, loyalty, affinity, or customer care operations, Digitas marketing engines build stronger relationships between brands and their customers.

Marketing Strategy & Analysis
Digitas offers a range of services unique to the agency world. By combining these services across capabilities, we're able to create marketing programs that deliver better results. Simply put, the Marketing Strategy & Enablement teams help our clients in these three ways:

• Lay the strategy and technology foundation for companies just starting to build marketing engines
• Discover new paths for growth by uncovering and developing new segments, products, and channels
• Optimize budget and programs through test-and-learn, discipline, innovation, and analysis, to get the best possible return on the marketing investment

• Customer and Brand Strategy
  Web Strategy
  Brand Strategy
  CRM Strategy Roadmaps
  Partnerships and Alternative Channels
• Investment Optimization
  Measurement
  Analytics
  Test-and-Learn Enablement
  Channel and Budget Optimization
• Marketing Data and Technology Enablement
  CRM Infrastructure Roadmap
  Campaign Management
  Customer Database
  Analytic Infrastructure
  Marketing Operations
  Marketing Process Improvement
  Vendor Management

Detailed Description:

• Provide integrated marketing analytical solutions across customers and channels to improve client decision-making.
• Design and conduct analysis, interpret results and synthesize recommendations.
• Conduct primary and secondary research on best practices and market trends
• Prepare analysis and tracking of marketplace, technology and consumer demographic trends both within and across multiple industries
• Achieve and maintain fluency in relevant interactive technologies (e.g. wireless, broadband)
• Develop and package presentations to clients
• Maintain personal billability and utilization through effective time management, accurate time reporting and appropriate communication with manager

• Digitas places significant importance on qualities such as intellectual curiosity, responsibility, determination, creativity, flexibility, drive, and self-confidence
• We seek highly motivated individuals with a strong record of academic and/or professional achievement
• Up to 2 years of business experience working in Management Consulting, Marketing, Advertising, or Interactive Consulting
• Bachelor's degree in Business, Finance, Statistics, Economics, or Marketing
• Strong quantitative and research skills with proven ability to demonstrate data interpretation capabilities
• Excellent verbal and written communication skills, ability to prepare clear and concise client-ready documents
• Strong interpersonal skills, demonstrate empathy and commitment to the client
• Fluency with Microsoft PowerPoint, Word, Excel: Experience with SAS or SPSS a plus
• Some travel may be required

Contact:
Mariela Orochena, talentacquisition@digitasinc.com