KDnuggets : News : 2009 : n03 : item34 < PREVIOUS | NEXT >

Briefs

Singapore startup turns online opinions into marketing and business insights

Combines advanced data mining with artificial intelligence to discover critical insights for strategic decision-making from millions of user-generated content

Singapore, 21 January 2009 -- JamiQ Private Limited today announced the launch of JamiQ Insights, a customized opinion mining and sentiment analysis service that creates critical marketing and business insights from the millions of opinions online.

JamiQ uses advanced data mining techniques to mine millions of web sites extracting the most significant opinions (not just keywords) on brands, products, and services. These opinions are then processed for sentiment through JamiQ�s custom-built natural language processing technology.

Going beyond sentiment analysis, JamiQ is able to track deeper issues and breakdown product features giving in-depth insights and trends that cannot be observed on the surface. JamiQ also extracts influence ratings as well as market breakdown of the opinions creating multi-dimensional data and comparative insights.

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KDnuggets : News : 2009 : n03 : item34 < PREVIOUS | NEXT >

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