Briefs

In times of economic uncertainty, corporate decision makers need every scrap of information they can get to make an informed decision.

Vincent Ryan - CFO.com, February 12, 2009

Demand for performance data is skyrocketing within organizations. Arthur Kordon, leader in the data mining and modeling group at the Dow Chemical Co., says his team has never been so inundated with requests as it has been during the economic crisis. "Executives are coming to us as sources of last hope to get answers," Kordon says.

It's not surprising: in times of economic uncertainty, corporate decision makers need every scrap of information they can get to make an informed decision. The importance of data and analytics has also been underscored by the banking crisis. At its heart, banking's problems were not about greed, excessive risk-taking, and lax regulation, but about data quality, says Thomas Redman, president of Navesink Consulting Group and a keynote speaker at "Predictive Analytics in Perilous Times" a CFO conference held in San Francisco earlier this week.

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