Briefs

by Wendy Davis, Thursday, February 12, 2009

As expected, the Federal Trade Commission today said there's no need for new privacy laws that would regulate behavioral targeting companies' efforts to collect data about consumers.

In a 55-page report, the agency called on online ad companies to provide clear and prominent notice about behavioral targeting and also allow consumers to opt out.

The FTC eschews the need for new laws, but privacy advocates quickly indicated they disagree. This morning, the Center for Democracy & Technology issued a report saying that it "looks forward to working with the agency and the Senate Commerce Committee on legislation that could address online behavioral advertising and general consumer privacy."

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