| Poll |
RSS: Really Simple Syndication, a possible alternative to email lists [122 votes total]
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Never heard of it (98) |
80% | |
Heard of it, but never used it (12) |
10% | |
Occasional user of RSS (3) |
2% | |
Active user of RSS (9) |
7% | |
Comments
Jeroen Meij, RSS
I use RSS in two ways:
- To integrate relevant headlines from other sites in our intranet site
- To compose my own headlines page with amphetadesk (an open source headlines aggregator)
I am quite satisfied with both soliutions.
Bill Pease, RSS as distribution method for newsletters
Advantages:
+ Avoid all the deliverability problems posed by email (spam filters,
bounce management, etc)
+ Guaranteed opt-in readerbase (because users must take positive action
to add RSS feed to their news aggregator)
Disadvantages:
- Reduction in audience reach because subscribers need to install
aggregator software inot email clients, desktops, or browsers
- Elimination of publisher's ability to control branding and layout of
messaging, as all content is squeezed into really simple format
- Reduced availability of subscriber-level marketing data available from
recipient interaction with html email (open rates, click-through rates,
within message transaction facilitation)
Editor, RSS
RSS (Really Simple Syndication)is an XML based format for Web Content
syndication. Some promote it as a possible alternative to email-based
distribution of news. RSS avoids viruses and other email-associated
problems, but requires an active newsfeed.
What is your opinion and experience with RSS, if any?
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