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12%
3%
8%
12%
8%
3%
1%
7%
0%
3%
6%
1%
1%
4%
5%
3%
6%
4%
1%
5%
2%
2%
3%Comments Karl, Social Policy
Have just reached the end of a DM application in social policy studies. These social policy people seem to have quite a lot of complex data, but not much evidence of substantial DM inroads in this area. Seems like an under-exploited market to me.
Editor: We can compare the results with similar poll in 2004 on Industries/fields where you currently apply data mining, although with a caveat that 2005 poll asked about successful applications, while 2004 did not, and 2005 poll had more options that 2004 poll.
To make the results more comparable to 2004, we combined 2005 categories of eCommerce and Web. We compared the relative percentages in 2005 and 2004 polls.
Still, we can observe that the most common applications are still the traditional areas of Banking, Direct Marketing, and Fraud detection.
Biggest growth was in Entertainment/ Music, Travel/Hospitality, and Retail areas,
while the biggest decline was in Investment / Stocks, Biotech/Genomics, Security / Anti-terrorism, Medical/Pharma, and Biotech Genomics.