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Data Mining Applications in 2008


 
  

Poll
Industries / Fields where you applied Data Mining in 2008: [107 voters]

CRM/ consumer analytics (41) 38.3%
Banking (34) 31.8%
Fraud Detection (21) 19.6%
Finance (18) 16.8%
Direct Marketing/ Fundraising (15) 14.0%
Other (14) 13.1%
Investment / Stocks (14) 13.1%
Credit Scoring (14) 13.1%
Telecom / Cable (13) 12.1%
Retail (13) 12.1%
Advertising (13) 12.1%
Biotech/Genomics (12) 11.2%
Science (11) 10.3%
Insurance (11) 10.3%
Health care/ HR (10) 9.3%
Manufacturing (9) 8.4%
e-Commerce (8) 7.5%
Web usage mining (8) 7.5%
Social Policy/Survey analysis (8) 7.5%
Medical/ Pharma (8) 7.5%
Security / Anti-terrorism (6) 5.6%
Search / Web content mining (6) 5.6%
Government/Military (4) 3.7%
Travel / Hospitality (3) 2.8%
Junk email / Anti-spam (3) 2.8%
Entertainment/ Music (3) 2.8%
Social Networks (2) 1.9%
None (2) 1.9%

Comments

Adam Lange, additional fields
Higher Education

Comparing to Data Mining Applications by Industry (June 2007) , we see the overall number of responses lower.

The top 2 industries are still CRM and Banking, with Fraud Detection in 3rd place (up from fifth place in 2007).

Industries with the highest increase in the share of respondents are:

  • Investment / Stocks, up from 3% to 14% (350% increase).
  • Finance, up from 7.2% to 16.8%, (133% increase)
  • Social Policy / Survey analysis, up from 3.6% to 7.5% (108% increase)
  • Security / Anti-terrorism , up from 3.6% to 5.6% (56% increase)
  • CRM/ consumer analytics, up from 26.1% to 38.3% (47% increase)
There were also two new categories:
  • Advertising, 12% share
  • Social Networks, 2% share
Industries with the strongest decline in the share of respondents are:
  • Web usage mining, down from 10.1% to 7.50% (26% decrease)
  • Direct Marketing/ Fundraising, down from 20.30% to 14.00% ( 31% decrease)
  • Entertainment/ Music, down from 4.30% to 2.80% ( 35% decrease)
  • Science, down from 18.80% to 10.30% ( 45% decrease)
  • Government/Military, down from 7.20% to 3.70% ( 49% decrease)

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