Data Mining Applications in 2008

Poll

Industries / Fields where you applied Data Mining in 2008: [107 voters] CRM/ consumer analytics (41) 38.3% Banking (34) 31.8% Fraud Detection (21) 19.6% Finance (18) 16.8% Direct Marketing/ Fundraising (15) 14.0% Other (14) 13.1% Investment / Stocks (14) 13.1% Credit Scoring (14) 13.1% Telecom / Cable (13) 12.1% Retail (13) 12.1% Advertising (13) 12.1% Biotech/Genomics (12) 11.2% Science (11) 10.3% Insurance (11) 10.3% Health care/ HR (10) 9.3% Manufacturing (9) 8.4% e-Commerce (8) 7.5% Web usage mining (8) 7.5% Social Policy/Survey analysis (8) 7.5% Medical/ Pharma (8) 7.5% Security / Anti-terrorism (6) 5.6% Search / Web content mining (6) 5.6% Government/Military (4) 3.7% Travel / Hospitality (3) 2.8% Junk email / Anti-spam (3) 2.8% Entertainment/ Music (3) 2.8% Social Networks (2) 1.9% None (2) 1.9%

Comments

Adam Lange, additional fields
Higher Education

Comparing to Data Mining Applications by Industry (June 2007) , we see the overall number of responses lower.

The top 2 industries are still CRM and Banking, with Fraud Detection in 3rd place (up from fifth place in 2007).

Industries with the highest increase in the share of respondents are:

• Investment / Stocks, up from 3% to 14% (350% increase).
• Finance, up from 7.2% to 16.8%, (133% increase)
• Social Policy / Survey analysis, up from 3.6% to 7.5% (108% increase)
• Security / Anti-terrorism , up from 3.6% to 5.6% (56% increase)
• CRM/ consumer analytics, up from 26.1% to 38.3% (47% increase)

There were also two new categories:

• Advertising, 12% share
• Social Networks, 2% share

Industries with the strongest decline in the share of respondents are:

• Web usage mining, down from 10.1% to 7.50% (26% decrease)
• Direct Marketing/ Fundraising, down from 20.30% to 14.00% ( 31% decrease)
• Entertainment/ Music, down from 4.30% to 2.80% ( 35% decrease)
• Science, down from 18.80% to 10.30% ( 45% decrease)
• Government/Military, down from 7.20% to 3.70% ( 49% decrease)