Poll

The US economy is likely to be in a recession for a while. How do you expect this recession to affect the demand for data mining / analytic software and services in the US and worldwide? [113 votes total] Significantly reduce demand (13) 12% Slightly reduce the demand (32) 28% No significant change (30) 27% Increase the demand (38) 34%

John Elder, Recession and Demand
Elder Research is, somewhat unexpectedly, experiencing a strong increase in demand for data mining. This is unlike the last recession where companies slashed from their budgets anything not perceived to be needed immediately. I hope it is because it is better understood now that the ROI (return on investment) of data mining actually makes it a great investment even in leaner times!