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Poll: Web Do Not Track Registry effect on web advertising


 
  

US Congress is discussing "Do not track registry", which will allow people to opt-out of tracking. Do you think such registry, if enacted, will significantly reduce ad targeting and behavioral advertising? [101 votes]

Yes, it will significantly reduce ad targeting (33)  33%
No, mainly because few people will opt-out (23)  23%
No, mainly because companies can still target ads to anonymous visitors (31)  31%
Not sure (14)  14%

Comments

Poh, November 23, 2010, Do not track registry and ad targeting
People who opt out are likely to be the person who will never click on ads, therefore it could help in reducing the number of people in base, making the ads more "targeted".


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