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Industries / Fields where you applied Analytics / Data Mining in 2011?
[228 voters]  2011 % of voters
 2010 % of voters
| |
| CRM/ consumer analytics (57) | 25.0% 26.8% |
| Banking (43) | 18.9% 19.2% |
| Health care/ HR (38) | 16.7% 13.1% |
| Education (37) | 16.2% 9.9% |
| Fraud Detection (32) | 14.0% 12.7% |
| Science (31) | 13.6% 10.3% |
| Social Networks (30) | 13.2% 6.6% |
| Credit Scoring (29) | 12.7% 8.0% |
| Direct Marketing/ Fundraising (28) | 12.3% 11.3% |
| Insurance (28) | 12.3% 10.3% |
| Finance (26) | 11.4% 11.3% |
| Telecom / Cable (25) | 11.0% 10.8% |
| Retail (24) | 10.5% 8.0% |
| Medical/ Pharma (22) | 9.6% 8.0% |
| Biotech/Genomics (21) | 9.2% 5.6% |
| Government/Military (17) | 7.5% 6.1% |
| Travel / Hospitality (17) | 7.5% 1.4% |
| Advertising (16) | 7.0% 9.9% |
| Web usage mining (16) | 7.0% 8.9% |
| Software (16) | 7.0% 0.0% |
| e-Commerce (12) | 5.3% 7.0% |
| Manufacturing (12) | 5.3% 8.0% |
| Search / Web content mining (12) | 5.3% 6.6% |
| Investment / Stocks (10) | 4.4% 5.6% |
| Entertainment/ Music/ TV/Movies (8) | 3.5% 3.3% |
| Security / Anti-terrorism (4) | 1.8% 1.9% |
| Social Policy/Survey analysis (4) | 1.8% 0.9% |
| Junk email / Anti-spam (3) | 1.3% 0.9% |
| Other (17) | 11.7% 7.5% |
Average number of industries per voter was 2.8, and the regional distribution was
- US/Canada, 40.4%
- Europe, 33.8%
- Asia, 14.0%
- Africa/Middle East, 4.8%
- Latim America, 4.8%
- Australia/NZ, 2.2%
Comparing with KDnuggets 2010 Poll on Data Mining Applications, we see that among industries with at least 10 voters, the biggest increases from 2010 to 2011, computed as (pct2011 - pct2010) / pct2010, were for
- Travel / Hospitality, 429%
- Social Networks, 100%
- Education, 65%
- Biotech/Genomics, 64%
- Credit Scoring, 59%
- Software (not asked in 2010)
- Manufacturing, -34%
- Advertising, -29%
- e-Commerce, -25%
- Investment / Stocks, -22%
- Web usage mining, -21%