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Industries / Fields where you applied
Analytics / Data Mining in 2011


 
  

Industries / Fields where you applied Analytics / Data Mining in 2011?
[228 voters]       2011 % of voters    2010 % of voters
CRM/ consumer analytics (57) 25.0%
26.8%
Banking (43) 18.9%
19.2%
Health care/ HR (38) 16.7%
13.1%
Education (37) 16.2%
9.9%
Fraud Detection (32) 14.0%
12.7%
Science (31) 13.6%
10.3%
Social Networks (30) 13.2%
6.6%
Credit Scoring (29) 12.7%
8.0%
Direct Marketing/ Fundraising (28) 12.3%
11.3%
Insurance (28) 12.3%
10.3%
Finance (26) 11.4%
11.3%
Telecom / Cable (25) 11.0%
10.8%
Retail (24) 10.5%
8.0%
Medical/ Pharma (22) 9.6%
8.0%
Biotech/Genomics (21) 9.2%
5.6%
Government/Military (17) 7.5%
6.1%
Travel / Hospitality (17) 7.5%
1.4%
Advertising (16) 7.0%
9.9%
Web usage mining (16) 7.0%
8.9%
Software (16) 7.0%
0.0%
e-Commerce (12) 5.3%
7.0%
Manufacturing (12) 5.3%
8.0%
Search / Web content mining (12) 5.3%
6.6%
Investment / Stocks (10) 4.4%
5.6%
Entertainment/ Music/ TV/Movies (8) 3.5%
3.3%
Security / Anti-terrorism (4) 1.8%
1.9%
Social Policy/Survey analysis (4) 1.8%
0.9%
Junk email / Anti-spam (3) 1.3%
0.9%
Other (17) 11.7%
7.5%

Average number of industries per voter was 2.8, and the regional distribution was

  • US/Canada, 40.4%
  • Europe, 33.8%
  • Asia, 14.0%
  • Africa/Middle East, 4.8%
  • Latim America, 4.8%
  • Australia/NZ, 2.2%

Comparing with KDnuggets 2010 Poll on Data Mining Applications, we see that among industries with at least 10 voters, the biggest increases from 2010 to 2011, computed as (pct2011 - pct2010) / pct2010, were for

  1. Travel / Hospitality, 429%
  2. Social Networks, 100%
  3. Education, 65%
  4. Biotech/Genomics, 64%
  5. Credit Scoring, 59%
  6. Software (not asked in 2010)
and biggest declines for
  1. Manufacturing, -34%
  2. Advertising, -29%
  3. e-Commerce, -25%
  4. Investment / Stocks, -22%
  5. Web usage mining, -21%

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