Industries / Fields where you applied Analytics / Data Mining in 2011?
[228 voters]
 2011 % of voters
 2010 % of voters
|
| CRM/ consumer analytics (57) | 25.0%
26.8% |
| Banking (43) | 18.9%
19.2% |
| Health care/ HR (38) | 16.7%
13.1% |
| Education (37) | 16.2%
9.9% |
| Fraud Detection (32) | 14.0%
12.7% |
| Science (31) | 13.6%
10.3% |
| Social Networks (30) | 13.2%
6.6% |
| Credit Scoring (29) | 12.7%
8.0% |
| Direct Marketing/ Fundraising (28) | 12.3%
11.3% |
| Insurance (28) | 12.3%
10.3% |
| Finance (26) | 11.4%
11.3% |
| Telecom / Cable (25) | 11.0%
10.8% |
| Retail (24) | 10.5%
8.0% |
| Medical/ Pharma (22) | 9.6%
8.0% |
| Biotech/Genomics (21) | 9.2%
5.6% |
| Government/Military (17) | 7.5%
6.1% |
| Travel / Hospitality (17) | 7.5%
1.4% |
| Advertising (16) | 7.0%
9.9% |
| Web usage mining (16) | 7.0%
8.9% |
| Software (16) | 7.0%
0.0% |
| e-Commerce (12) | 5.3%
7.0% |
| Manufacturing (12) | 5.3%
8.0% |
| Search / Web content mining (12) | 5.3%
6.6% |
| Investment / Stocks (10) | 4.4%
5.6% |
| Entertainment/ Music/ TV/Movies (8) | 3.5%
3.3% |
| Security / Anti-terrorism (4) | 1.8%
1.9% |
| Social Policy/Survey analysis (4) | 1.8%
0.9% |
| Junk email / Anti-spam (3) | 1.3%
0.9% |
| Other (17) | 11.7%
7.5% |
Average number of industries per voter was 2.8, and the regional distribution was
- US/Canada, 40.4%
- Europe, 33.8%
- Asia, 14.0%
- Africa/Middle East, 4.8%
- Latim America, 4.8%
- Australia/NZ, 2.2%
Comparing with
KDnuggets 2010 Poll on Data Mining Applications, we see that among industries with at least 10 voters, the biggest increases from 2010 to 2011, computed as
(pct2011 - pct2010) / pct2010, were for
- Travel / Hospitality, 429%
- Social Networks, 100%
- Education, 65%
- Biotech/Genomics, 64%
- Credit Scoring, 59%
- Software (not asked in 2010)
and biggest declines for
- Manufacturing, -34%
- Advertising, -29%
- e-Commerce, -25%
- Investment / Stocks, -22%
- Web usage mining, -21%
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