Briefs

Blue Martini Marketing is designed to give marketers the power to
observe customer behavior, segment and score customers based on the
analysis of these behaviors, and create and execute personalized
outbound campaigns delivered via email, direct mail, the web, wireless
devices or call centers. The results of these campaigns are captured
and analyzed in order to gain insight and track success. Results can
also be integrated with additional Blue Martini and 3rd party
applications, allowing marketing professionals to manage interactions
with their customer and prospect base.

Blue Martini Software is a provider of enterprise software
applications that help companies to understand, target and interact
with their customers and business partners. "Blue Martini applications
are designed individually and collectively to drive revenue and manage
customer relationships, either within a department, such as marketing,
or for a total enterprise," said Monte Zweben, CEO and president, Blue
Martini Software. "Interactive Marketing will grow to a $61 billion
market by 2004, according to Forrester Research. The new Blue Martini
Marketing application is based on our deep experience in data-mining
and analysis, which can give marketers the insight and decision
support they need to execute flexible, comprehensive and responsive
marketing campaigns."

The application's features include: campaign management, outbound
e-mail management, data warehousing and reporting, data mining and
visualization, personalization, data extraction, transformation and
cleansing, tools, integration, and workflow, and packaged integration
with Blue Martini Commerce, Blue Martini Channels and Blue Martini
Service.

"Arthur Andersen will use this new application's functionality as a
key component of its marketing strategy for its Blue Martini
alliance," said Pete Koltis, Arthur Andersen partner for the Blue
Martini Software alliance. "We believe Blue Martini Marketing will
also assist us in enhancing our client relationships by measuring
results in real time."

Pricing and Availability

Blue Martini Software expects to ship Blue Martini 4, its
comprehensive applications suite, later this quarter in four
applications: Blue Martini Marketing, Blue Martini Channels, Blue
Martini Commerce and Blue Martini Service. Each application will be
available separately or all four can be integrated as a complete
e-business suite. Pricing information is available directly from Blue
Martini Software.

Blue Martini Software can be reached at www.bluemartini.com