Briefs

EAST PEORIA, Ill.--(BUSINESS WIRE)--Feb. 12, 2001

Customer Potential Management (CPM) Corporation, a pioneer in the
development of Customer Relationship Management (CRM) solutions for
healthcare, has announced a new system to help healthcare
organizations determine who might get sick and need certain
services. The identification of such individuals allows providers to
help their patients receive the most appropriate services to improve
wellness, approach disease more proactively, or to lessen the physical
and financial burden of chronic illness.

The three levels of CPM's patent-pending Consumer Healthcare
Utilization Index(TM) (CHUI) are more accurate in helping
organizations determine who is the best audience for their programs
and products than previous methods. That's because CHUI, unlike other
segmentation systems, is based on health need and health variables
rather than geography, attitudes and other non-health variables. Heart
disease doesn't discriminate by neighborhood or attitude. Neither does
breast cancer or diabetes.

CHUI was developed using state of the art data mining techniques,
actual behavior and individual demographics, providing smaller, more
relevant and more precise bits of data to forecast healthcare
needs. Information from more than 20 million encounters using over 50
input variables were used to construct the three CHUI levels.

When a planner or healthcare strategist takes a CHUI level and applies
it to the organization's customer database, it gives each individual a
score from 1 - 999 rating the person's likelihood to utilize a
particular service. The higher the CHUI score, the greater the need
for services.

See www.cpm.com