Briefs

NEW YORK CITY, April 3, 2001. WhiteCross Systems announced a new
initiative to offer its analytical/data mining services to the online
media industry. WhiteCross has signed an agreement with ABC
Interactive (ABCi), the affiliate of the Audit Bureau of Circulations
(ABC), the world's oldest and largest media industry auditing
organization.

Companies that choose the combined offering from WhiteCross and ABCi
will benefit from highly dependable site traffic measurement data,
which in turn helps to speed the audit delivery process. These
dependable online activity figures help advertisers negotiate
reasonable banner ad prices and enhance the accuracy of their
advertising revenue predictions.

See www.whitecross.com