News

The latest KDnuggets Poll asked: What types of analysis did you do in the past 12 months:

The results (multiple choices allowed) indicate that a wide variety of tasks is performed by data miners. Clustering was by far the most frequent (22%), followed by Direct Marketing (14%), and Cross-Sell Models (12%).

More novel types of analysis such as Text mining, Personalization, and Audio/Visual mining received about 5% of votes.

Since clustering is usually done to find a few big segments, this suggests that personalization efforts are still in their infancy and traditional, segment based direct marketing is probably still prevails.

See full results and comments at www.kdnuggets.com/polls/2001/types_of_analysis.htm