Publications

Data Warehousing and Business Intelligence for e-Commerce is a
practical exploration of the technological innovations through which
traditional data warehousing is brought to bear on this and other ...

Data Warehousing And Business Intelligence For e-Commerce
by Alan R. Simon and Steven L. Shaffer
http://www.mkp.com/books_catalog/catalog.asp?ISBN=1-55860-713-7

Data Warehousing and Business Intelligence for e-Commerce is a
practical exploration of the technological innovations through which
traditional data warehousing is brought to bear on this and other less
modest e-commerce applications, such as those at work in B2B, G2C,
B2G, and B2E models. The authors examine the core technologies and
commercial products in use today, providing a nuts-and-bolts
understanding of how you can deploy customer and product data in ways
that meet the unique requirements of the online
marketplace-particularly if you are part of a brick-and-mortar company
with specific online aspirations. In so doing, they build a powerful
case for investment in and aggressive development of these approaches,
which are likely to separate winners from losers as e-commerce grows
and matures.

Morgan Kaufmann Publishers
San Francisco, California
http://www.mkp.com
orders@mkp.com