Briefs

WhiteCross Provides NTL Telephony Sector with Customer Data Analysis
to Enable Analytically-Based Target Marketing and Enhanced Customer
Services

Bracknell, Berkshire, UK - September 7, 2001: NTL, the UK's leading
broadband service company, has chosen WhiteCross Systems to carry out
detailed customer data analysis for its telephone and dial-up Internet
activity.

WhiteCross consultants analyze call detail records resulting from
customer usage on a monthly and project basis to create clusters of
customers with similar calling and usage patterns.  NTL managers use
the analysis to offer their customers packages suited to their
individual needs.

WhiteCross consultants and authorized NTL personnel can query the data
stored in the WhiteCross facilities on an ad hoc basis.  Typical query
examples might include, "Which customers usually call during a
weekday?" or, "Which customers frequently call Australia?" The queries
can be answered within a few seconds due to the speed of the analysis
(5 billion rows per second.)  NTL is also using the WhiteCross
analysis to target customers with marketing promotions.  For example,
if a group of customers call Australia on a regular basis, NTL may
offer a promotion that would encourage them to call more frequently,
or to spend more time on the telephone.

WhiteCross is carrying out various segmentation exercises for NTL in
order to classify the behavior of its customer base.  By understanding
a particular group's profile, NTL managers and executives can then
target other prospective members of the group with similar behavior
patterns or profiles.

"We are excited to be involved in this project with NTL," said John
K. Thompson, vice president of worldwide marketing, WhiteCross
Systems. "Our service provides NTL managers and executives with a
clear understanding of calling patterns and Internet usage across the
UK."

WhiteCross was introduced to NTL through Cable & Wireless Communications (C&WC), a long-standing customer of WhiteCross Systems.  The consumer division previously owned by C&WC is now owned by NTL. WhiteCross was chosen primarily for the depth and speed of analysis it provides, demonstrated by the detailed information that is gathered from each customer call made across the UK.  The information is analyzed and reports are produced by WhiteCross and delivered to NTL managers and executives who are responsible for overseeing how NTL serves its customers.

For more information, visit the WhiteCross Systems website www.whitecross.com.