Briefs

Segmentation solution links primary research and survey data to deliver responsive and highly qualified prospects

Orange, Calif., November 8, 2001 – Experian® a leading provider of global information solutions, today launched Quick PredictSM, an automated segmentation methodology that efficiently predicts household behavior. Quick Predict develops strong and accurate customer predictive models, using attitudinal and lifestyle data extrapolated from Experian's BehaviorBank® database, one of the largest repositories of consumer-supplied lifestyle data with coverage on more than 35 million households.

Marketers can use Quick Predict to understand how survey information taken from a sample of their customer base is likely to be represented universally. With survey information from a small customer sample, Quick Predict can create propensities which companies can use to predict responses. Based on lifestyles, past behaviors and product interests of those in the customer sample, Quick Predict can determine the likelihood of households across the country to behave in specific ways.

"Quick Predict allows marketers to bridge the gap between their proprietary market research and large scale communication activities," continued Zuccarini. "Quick Predict assigns each record on our INSOURCESM consumer database with propensity codes, predicting the likelihood of each individual household to behave in certain ways."

For more information see www.experian.com