BriefsQuadstone Integrates with Siebel 2000Quadstone Successfully Integrates the Quadstone System with Siebel 2000 Boston, MA-December 3, 2001-Quadstone, a leading provider of predictive marketing software and services, today announced that the integration between its Quadstone System version 3.0 and Siebel eBusiness Applications version 6.0 has been successfully validated by Siebel Systems. Siebel Systems, Inc. (Nasdaq: SEBL) is the world's leading provider of eBusiness applications software. The Siebel Validation Program applies rigorous technical scrutiny to evaluate the integration of third-party solutions with Siebel eBusiness Applications. The Quadstone System helps business users more efficiently and accurately predict what products customers will buy, what promotions they will respond to, which customers are under threat of defecting, and which customers have the potential to be more profitable. Siebel Systems provides an integrated family of eBusiness applications software, enabling multichannel sales, marketing, and customer service systems to be deployed over the Web, call centers, field, reseller channels, retail and dealer networks. The Quadstone System integrated with Siebel eBusiness Applications leads to more accurate and valuable rules that drive more targeted customer interactions, leading to increased customer satisfaction, customer loyalty and customer profitability. The integrated solution generates customer selections, rules, scores, and segments using Quadstone's predictive marketing solutions and sales, service, and marketing data stored in the Siebel eBusiness Applications database. The customer selections, rules, scores, and segments are then used within specific Siebel eBusiness Applications products, such as Siebel Systems' closed-loop marketing solution, Siebel Marketing, to optimize targeting strategies and future customer interactions. The Quadstone System employs the Quadstone Connector for Siebel eBusiness Applications to integrate with Siebel Marketing via the Siebel Analytical Adapter, the Siebel Systems external data-mapping interface that enables the integration of external analytical data with the Siebel eBusiness Data Warehouse. The Quadstone Connector for Siebel eBusiness Applications also supports direct integration with other operational applications such as Siebel Call Center, Siebel Systems' market-leading application for call centers, via Siebel Enterprise Integration Manager (EIM) and the Siebel eBusiness Applications user interface configuration. The Quadstone Connector for Siebel eBusiness Applications is available for NT and UNIX platforms and supports DB2/UDB, Oracle, and Microsoft SQL Server databases. For more information visit www.quadstone.com. |
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