Briefs

Combination provides unique data tracking capabilities to help Consumer Packaged Goods companies build and promote direct consumer relationships

Bethesda, MD and Redwood City, CA: February 27, 2002 - e-centives, Inc. (SWX: ECEN), a leading provider of online direct marketing technologies and services, today announced that it has completed its acquisition of the assets of BrightStreet, Inc., a developer of sophisticated promotional and data tracking technologies which provide a new level of consumer and data insights.

BrightStreet has developed leading, patented technologies for companies to identify, build and manage consumer databases with precise consumer purchase profiles. This technology and infrastructure is used for powering a variety of promotional offerings, including coupons, rebates, sales circulars, surveys, trial offers and loyalty programs. In addition, the system is able to better address the concerns about the potential for fraud in Internet couponing. The BrightStreet system was built to meet the stringent requirements of the Consumer Packaged Goods manufacturers with benefits that cross many other industries, delivering secure, trackable promotions that can be tailored and analyzed market-by-market, store-by-store, consumer-by-consumer.

BrightStreet executives and personnel have joined the e-centives staff, expanding operations in the company's San Francisco Bay Area office.

See http://www.e-centives.com/