Courses

Transform Customer Data into Compelling, Effective, and Profitable Marketing Strategies and Communications

Do you know how to predict the dollar value & profitability of a particular customer over time? �identify & analyze the attributes that drive customer behavior? �prioritize offers for each customer & forecast their next purchase?

Learn the answers to these questions and hear how several organizations are leveraging data modeling to drive their marketing ROI to new heights.

Join us, especially if you�re responsible for:

• CRM and eBusiness initiatives;
• business intelligence;
• data mining, analytics, and modeling;
• acquisition or continuity programs;
• retention and cross-sell of products and services; and,
• multi-channel marketing initiatives.

Join us, too, if you're in IT, supporting data mining, analytics, modeling, and other marketing programs.

Go to www.unicacorp.com/webinars/model_kdnews for more information and to register.