Briefs

E.piphany Interaction Advisor, part of the E.piphany E.6 suite of customer relationship management (CRM) solutions, helps turn every customer interaction into cross-sell opportunity.

E.piphany Interaction Advisor uses a combination of historical, personal, and contextual data to create a real-time customer profile, and then applies a unique combination of real-time analytics and business rules to deliver the highest-impact offers at the moment of interaction. It then measures the results and continuously adjusts itself to improve effectiveness over time.

Initially, E.piphany introduced Interaction Advisors for Retail Finance and For Telecommunications.

For more information, see http://www.epiphany.com/products/interaction_advisor.html