Briefs

London 17 June 2003 - KXEN's predictive modelling technology is being used by Orange, one of the world's most advanced and fastest-growing mobile communications companies, to identify which customers are most likely to churn in France. This information is then used to target effectively Orange's retention programs at those customers with a high propensity to churn. KXEN is a global analytic software company with offices in the UK, Paris and San Francisco.

KXEN met the requirements of providing a fast and easy to use predictive analytical tool that would prove efficient and robust over time. And by running a KXEN predictive model across its database, Orange can understand and identify which particular variables are among the highest predictors and key drivers for churn.

For more information, visit www.kxen.com.