KDnuggets : News : 2003 : n15 : item18 < PREVIOUS | NEXT >


Alterian takes the guesswork out of marketing with powerful new data modeling solution

Market leaders SPSS Inc. and Alterian pool expertise to help businesses boost return on investment

CHICAGO, August 14, 2003 -- A new data modeling solution launched in the United States today by Alterian plc (LSE: ALN), a global provider of business analytical solutions, offers companies the opportunity to achieve a higher return on investment from their marketing initiatives. Alterian Modeling allows customers to quickly and easily analyze their customer data and predict customer behavior, paving the way for more targeted and effective customer communications. Alterian Modeling offers a unique combination of speed, ease of use and industry-leading data-modeling capabilities. Based on Alterian's powerful data analysis engine, the solution incorporates data mining components from leading predictive analytics provider SPSS Inc. (Nasdaq: SPSS). The two market leading companies have teamed up to create a product that allows business users to carry out sophisticated predictive analysis at the desktop quickly. For the first time, marketing managers can easily direct and control their own data modeling activities, reducing their reliance on external agencies and data analysts.

The Alterian Modeling solution has emerged from a strong strategic partnership between Alterian and SPSS. Under the terms of the partnership, the two companies have worked together to combine their industry-leading technologies in the development of this unique solution.

For more information visit www.spss.com.

KDnuggets : News : 2003 : n15 : item18 < PREVIOUS | NEXT >

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