Jobs

2282BR - Database Marketing Manager

Responsibilities will include identifying the key touch points/factors that drive predictive behavior and help create a more concise, one-to-one marketing message to drive revenue and ROI. Activities include working with cross-functional teams in the planning and implementation of list selects and testing strategies, analysis and reporting of campaign results, developing predictive models, and developing business requirements for enhancements to technical infrastructure. Incumbent will have database marketing responsibilities in statistics, database mining and advanced analytics to support direct marketing initiatives and drive marketing strategy. The initiatives that the Database Marketing Manager will be responsible for include:

• Work with the various internal business owners to understand and support their needs and perform the needed database analysis in help solving business questions. - Ability to use database analysis/research and make recommendations that will drive marketing strategy
• Combination of quantitative and qualitative approaches to evaluate overall effectiveness of direct marketing programs.
• Develop predictive modeling and targeted contact campaigns using data warehouse.
• Proven knowledge of CRM/database marketing strategies and experience in translating marketing objectives into analytical and/or database marketing applications.
• Strong quantitative modeling and analytic skills in the areas of predictive modeling, customer segmentation, data mining, statistical analysis, forecasting, life-time value, customer contact strategies, campaign set-up and back-end analysis.
• Develop testing strategies to inform resource optimization and improve response metrics.
• List pulling from very large databases and automation/scripting of recurring campaigns.
• Acting as an internal voice for database marketing and articulating the activities, capabilities, and benefits of the group
• Presentation of analyses and recommendations within a timely manner.

• Bachelors Degree or equivalent with technical expertise in statistics or data mining; a quantitative MBA or MS in statistics with strong business experience is desired.
• Strong modeling skills and strong statistical and/or data mining background.
• Direct marketing and database marketing experience/savvy.
• Must have the ability to work with IT regarding database needs
• Experience with techniques and tools relevant to statistical modeling and analysis including a high level of proficiency with relational databases and business intelligence software such as: SQL, Access, Excel, Perl, SAS, Splus, MicroStrategy, Business Objects, OLAP tools, etc.
• Knowledge of/experience with, statistical principles, methodologies, and techniques (example: Classification, Algorithms, Variable Selection (Chaid, CART, etc), Logistic Regression, Experimental Design, etc.)
• Computer programming a plus.