Jobs

Description
hp invents. We make ideas happen. And we make great products. Our locations are state-of-the-art, cutting edge and all over the world.

The qualified candidate will be responsible for developing foundational analytic platform to support direct marketing, marketing analytics, and marketing optimization strategies. The foundational analytic platform includes the analytic processes, data flows, data management, advanced analytics, user analytics, and analytic integration to improve marketing effectiveness. Responsible for the blueprint and roadmap for marketing analytics and the build versus buy strategies for implementation. Manage the integration of analytics with marketing business processes and applications such as Siebel Marketing and ePiphany.

Qualifications:

The position requires a Bachelor's degree and 5 years direct marketing experience. Five years of progressively responsible positions in marketing and database applications/analysis with demonstrated management experience in a corporate environment. Proficiency in the use of computer business applications utilizing advanced spreadsheets and complex relational databases, regression, cluster analysis and multi-variant statistical techniques that support data modeling, data mining, customer segmentation and customer behavior forecasting. DMA certification is a plus.

Required Proficiency

• >5 years of data mining experience in database-marketing and marketing optimization.
• >5 years use of SAS Enterprise Miner or SPSS Clementine for data mining and statistical analysis
• >5 years use of marketing application such as Siebel Marketing or ePiphany
• >5 years marketing to B2B (Enterprise, SMB, Public Sector)
• Expert use of data mining methodologies such as classical regression, logistic regression, CHAID, CART, neural nets, association rules, sequence analysis, cluster analysis, and text mining.
• Strong business focus. Must excel at connecting business requirements to data mining objectives and to measurable business benefit.
• Expert use of SQL and experience with relational databases
• Ability to managing multiple projects efficiently and able to meet deadlines
• Excellent communication and presentation skills
• Experience in a high-tech industry is a plus.

How to Apply:

Go to www.jobs.hp.com

Step 1. Create your profile. Go to "Submit/update your profile" and under "Please indicate how you heard about this job... "

Step 2. Apply directly to the position. Go to "Search Jobs in HP" and enter the requisition number 852336. Please indicate that you heard about this job via KDnuggets.