KDnuggets : News : 2004 : n22 : item22 < PREVIOUS | NEXT >


ASA's DecisionBuilder™ Cost Effectively Expands CRM Functionality

Solution helps companies augment sales and marketing application capabilities using minimal resources, budget, and project time.

PITTSBURGH, PA November 19, 2004 ---ASA, a leading provider of predictive analytics and decision management solutions, today announced the availability of DecisionBuilder™ 3.0. The new solution offers a cost effective way to augment existing applications to include and accommodate CRM functionality. DecisionBuilder™ provides an easy way to leverage existing IT investments in Database Marketing, Data Warehousing, Sales Force Automation, and Campaign Management systems, to gain greater customer relationship management capabilities without a major investment in software, staffing, and project time.

DecisionBuilder™ offers a flexible platform to access and process data from multiple sources, apply customized business logic, integrate analytics, and deliver critical information typically needed by sales and marketing applications. The solution works with existing company data and applications to complement and extend enterprise system capabilities. Benefits include lower IT system costs, faster time to deployment, and unprecedented flexibility to change or add functionality as business needs change.

See www.asacorp.com/news/index.jsp?name=dbr30

KDnuggets : News : 2004 : n22 : item22 < PREVIOUS | NEXT >

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