Briefs

ClickZ News -- By Kevin Newcomb -- February 22, 2005

Advertiser-side behavioral targeting provider Poindexter Systems named Dr. Andreas Weigend as its chief scientist today. Weigend previously held the same position with Amazon.com, where he developed predictive models for recommendations and cross-selling.

Weigend, an expert in data mining and consumer behavior, will guide Poindexter's product development and strategy. The company's second-generation ad-serving model incorporates clustering and predictive modeling to identify audience behavior to deliver "the right message, to the right customer, at the right time," said Rich Person, chairman and CEO.

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