Briefs

B-eye-network, June 21, 2005

Globo.com, one of Brazil’s internet service providers, is using SPSS predictive analytics to improve customer service, acquire new customers and retain existing customers. Harnessing SPSS predictive analytics, Globo.com has acquired 200,000 new customers and reduced customer churn by 30 percent.

To convert portal visitors into new customers and better retain current customers, Globo.com needed to determine what type of Internet experience people preferred. Using SPSS’ statistical and data management package SPSS for Windows, the Internet service provider is now able to segment customers based on usage level and churn motives, enabling it to create loyalty strategies based on discounts, packaged plans and specified content for each user.

Here is the rest of the story.