Briefs

Adweek, December 22, 2005, By Brian Morrissey

NEW YORK. Behavioral targeting firm Revenue Science has received an additional $25 million in venture capital financing, a company representative said.

The funding for the Bellevue, Wash.-based company brings its total backing to over $70 million in five years, going back to the company's first iteration as digiMine, a data-mining software maker.

Several Web publishers, including ESPN.com, Edmunds.com and The Wall Street Journal Online, use Revenue Science's software to track users' visiting patterns. The data can then be used to target advertising, showing ads for high-demand audiences like car buyers when they are on other areas of the site.

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