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SoftwareDate: 15 Jan 2006 Subject: SPSS' New Product Will Significantly Boost CRM, Marketing & Fraud Detection SPSS� New Data Mining Product Will Significantly Boost CRM, Marketing & Fraud Detection Enables Greater Productivity & Cost Efficiency CHICAGO, Ill. (USA), January 16, 2006 � SPSS Inc. (NASDAQ: SPSS), a leading worldwide provider of predictive analytics software, today unveiled its new data mining workbench, Clementine�10, that will provide a substantial boost for customer relations management (CRM), marketing, fraud detection and revenue assurance applications. Clementine 10 offers extensive new features to enable much greater productivity and cost efficiency for the full range of data mining applications and the entire data mining process, from business insight to integration with business processes and operational systems. Organizations harnessing SPSS� Clementine 10 will find a wealth of specific new benefits. Fraud detection and revenue assurance applications will gain from �anomaly detection,� which will simplify the analysis process, provide deeper insight, and enable the use of these results in operational deployment. Analytical CRM and marketing applications, such as customer acquisition, cross-/up-selling and customer retention, will be enhanced through Clementine 10�s �feature selection.� This will produce simpler, more intuitive models more easily, providing improved customer insight and simplifying operational deployment. Predictive power will be maximized by Clementine�s 360-degree view of the customer, incorporating information from databases, text documents, surveys and Web site behavior. Benefits of SPSS� Clementine 10 include:
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KDnuggets : News : 2006 : n02 : item8 | PREVIOUS | NEXT |
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