Publications

Análisis de Datos Comerciales (Commercial Data Analysis), written in Spanish, by David Nettleton.

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This book is intended equally for readers without training in commercial data analysis as well as for those who already have experience in the area, to a greater or lesser extent. It offers a concise reference of the complete data mining process and of associated aspects and areas. The author incorporates material from 20 years of practical experience in companies as well as from diverse investigation projects, to enrich the content of the book and offer an original approach to the field. In the appendices, practical case studies derived from real projects, illustrate the concepts and techniques explained in the book.

ISBN: 84-7978-593-4
November 2003
Paperback
208 Pages
List Price: 19.23Euros