Briefs

By Hannah Smalltree, 02 Feb 2006 | SearchDataManagement.com

BOSTON -- On one wall of the Boston Celtics sales office hangs "the plasma," a 40-inch television screen displaying an arena map of the TD BankNorth Garden, with every seat rendered in various shades of red, orange, yellow and green. A smaller version of this clickable, analytics interface sits on employee's desktops. The colors indicate which seats are sold or available, and the patterns offer insight into ticket-sales' trends.

The legendary franchise is using sophisticated business intelligence tools to overcome some of the traditional challenges of sports team management, explained Daryl Morey, senior vice president of operations and information with the Boston Celtics.

In their search for an analytic tool, the Celtics looked across the Charles River to Cambridge, Mass.-based StratBridge Inc. The company develops Web-native analytics applications based on its StratBridge.net platform. Working closely with the Celtics, StratBridge developed StratTix, a visual analytics tool that shows seats sold in an arena in near real time. The Celtics implemented the system in August of 2005.

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