Publications

I have enjoyed reading Michael Wexler blog posting on how to aggregate and not aggregate data - here it is. Gregory Piatetsky-Shapiro, Editor.

If you can't do it right, add more sample! · 03/22/2006 01:08 PM, Marketing

ExactTarget has some smart folks, including its founder, Chris Baggott, and its recent addition to its “strategic services”, Morgan Stewart. And, as I’ve said before, I am ever more disappointed when smart people do not-so-smart things.

You all know how much I hate observational studies which attempt to create cause out of correlation. For example, see my complaints about eROI’s work at Time of Day and Observational Studies and More ‘research’ from eROI.

Here is the rest of the story.