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Building a top tier analytics practice is an evolution.
It should grow and strengthen from past experiences
and vision on where you need to go. Although many CRM
systems claim they will answer all your analytic questions
that are needed, many of the systems fall short of their
promise. The answer is not just the system. Analytics
require four other building blocks to be present: strategy,
resources, business processes, and measurement.
In order to achieve success, you don't begin by trying
to "boil the ocean." You should start small
and then scale with each success and learning. You can
incrementally build your analytics practice by scaling
in each of the 5 main categories. To begin, you can
start with simple tools to tackle the low hanging fruit.
Start with reporting and analysis and learn where your
company is positioned. Then, move to the next level
utilizing advanced analytics to uncover unknown relationships
and discover new directions.
Each of the 5 main categories can be designed and scaled
to meet your customer and technical expectations based
on where your company is in its evolution. Walk before
you run. You need to put the right building blocks in
place so that the foundation is strong and malleable
to handle your ever changing and growing demands of
your customer. This article will describe the foundation
of 5 main categories and the building blocks to analytical
success.
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