KDnuggets : News : 2006 : n19 : item23 < PREVIOUS | NEXT >


From: MI
Date: 09 Oct 2006
Subject: New York, NY: Marketing Manager, Customer Intelligence/Analytics (SQL, SAS) at Barnes & Noble.com

Challenging opportunity in the marketing analytics/customer intelligence area of Barnes & Noble. This person will be the lead analyst for B&N's marketing promotions, loyalty program, and customer behavior in stores and online.

Responsibilities include:

  • Support all areas of the Customer Intelligence (Marketing Analysis and Research) department: Database querying and ad hoc reporting in Oracle environment using SQL, statistical analysis, campaign design (test vs. control set up, sample size estimation, etc.), and campaign lift and profitability analysis.
  • Through analysis, support various customer marketing functions: customer acquisition, retention, cross-selling, products recommendation, and loyalty program.
  • Organize and interpret results from various analyses and present key findings and recommendations to the marketing department.
  • Perform and recommend new ways of customer analysis using statistical techniques such as Regression, CHAID, CART, etc.
  • Work with a diverse team of marketing, merchandising and finance colleagues to interpret their needs, turn them into queries or reports, and translate the numbers back into actionable suggestions.
  • Work with diverse databases (customers, sales, products, etc.), manipulate information from different data sources, and write queries across them to access different types of data.
  • Focus analysis on sales triggers and incremental business opportunities.
  • 5+ years of experience in SQL programming in a relational database environment, with thorough working knowledge of Microsoft Access and Excel.
  • 2+ years of SAS programming skills. College degree in Statistics or related field a plus.
  • Strong relational database analytical and statistical skills.
  • Direct Marketing experience required.
  • Excellent written and oral communication skills. Must be a good translator between marketing, database/technical terminology, and daily business language.
  • Familiarity with a loyalty program in Book or Retail industry a plus.
  • Experience managing a team preferred.
Apply by emailing your resume to bnjobs@barnesandnoble.com with the job code KD-MMCA in the Subject of your email.

We are an equal opportunity employer committed to diversity in the workplace.

KDnuggets : News : 2006 : n19 : item23 < PREVIOUS | NEXT >

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